Selected work
My work spans from research and experimentation to hands-on design and strategy, exploring how insight, empathy, and iteration can shape products people genuinely value. What drives me is collaboration, curiosity, and the belief that thoughtful design can simplify complexity and make technology feel more human.
Designing for Payment Feature Adoption
How do we get more customers to adopt SEPA Direct Debit as their preferred payment method …
Improving plans overview page
Enhance pricing transparency and consistency for business customers by aligning the in-app upgrade page with the external pricing page …
Rapid Discovery
Across many of our user interviews, we noticed a recurring pattern: people often said it was hard to grasp the essence of a large number of reviews at a glance …
Global review editor
In ShortBy identifying high-intent users who came specifically to write a review, we introduced a direct and simplified review entry point accessible across the platform. The new Global Review Editor reduced friction, improved completion speed, and contributed to an increase …
Company profile design sprint
In ShortIn a focused 4-day design sprint, I reimagined the Company Profile setup to increase completion and perceived value. By combining expert insights from Customer Success and Support with rapid ideation and prototyping, we validated a guided editor with real-time …